The best Apple deals: Incredible savings on Mac, iPad, AirPods, Apple Watch, and more

Whether you’re looking to gift an Apple product or just pick one up for yourself, we’ve scoured the web for the best prices on everything from Macs to MacBooks, iPads to iPhones, Apple Watches to Apple TVs, and more.

If you are wondering if Apple has sales, prepare to be disappointed. Apple rarely discounts its own products–even during its annual Black Friday shopping event, it traditionally elects to give out gift cards rather than actual price reductions. It also offers year-round discounts to students, including a Back To School event where students can get up to $150 in gift cards when purchasing certain Apple products. There’s also the Apple Refurbished Store where you can sometimes grab a bargain.

But if you want a new Apple device right now, other stores often offer up Apple discounts worth grabbing. In this article, you’ll find real-time pricing at all major retailers for Apple’s current lineup, and we’ve also highlighted some of the top discounts each week. Plus, for even more deals, we’ve linked to our dedicated deals round-ups for each product category.

Use the table of contents to jump to the best deals right now for the Apple product you want–including the new iPhone 16, Apple Watch Series 10 and the AirPods 4 which were announced in September 2024.

Best AirPods deals

New AirPods were announced by Apple in September 2024. We aren’t seeing any deals on the new AirPods 4 yet, but they will be listed here as soon as we see any discounts. There are new colors for the AirPods Max to look out for too.

Following the launch of new AirPods, the AirPods 2nd-gen and AirPods 3rd-gen were discontinued, however, we expect to continue to see deals on those products until stock runs out.

U.S.

Amazon, AirPods Pro 2 (USB-C case): $199 ($50 off, MSRP $249)
Amazon, AirPods 4: $119 ($10 off, MSRP $129)
Amazon, AirPods 4 with ANC: $179 (No discount, MSRP $179)
Amazon, AirPods (3rd gen, wired case): $130 ($39 off, MSRP was $169 DISCONTINUED)
Amazon, AirPods Max (Lightning): $449 ($100 off; MSRP was $549 DISCONTINUED)

U.K.

See our dedicated round-up of the best AirPods deals

Best iPhone and accessory deals

Dominik Tomaszewski / Foundry

In the U.S. specific iPhone deals are hard to come by apart from carrier offers for new signups and trade-ins. We recommend checking Verizon, AT&T, and T-Mobile’s sites if you’re looking to change carriers or add a new line. Apple also offers trade-ins and carrier deals through its website. We also recommend that you look at our round-up of iPhone 14 deals as well as iPhone 15 deals for U.S. readers, and with the arrival of the iPhone 16 we will be tracking Where to get the best iPhone 16, Plus, Pro, and Pro Max deals in the U.S.

In the U.K., we frequently see Apple-certified resellers discount unlocked iPhones. Look for money off at Amazon, Currys, and Very. We are recording all the best prices of iPhone 15 in the U.K. separately and we are tracking the best deals for the iPhone 16, Plus, Pro, and Pro Max separately.

It is possible to find discounts on most iPhones in the UK, including older/discontinued handsets, including the following deals, but remember Apple has reduced pricing in the U.K. for the new range of handsets, so the discounts may not be as good as they look.

Amazon, iPhone 15, 128GB, £681 (RRP was £799, now £699)
Amazon, iPhone 15, 512GB, £999 (RRP was £1,099, now £999)
Amazon, iPhone 15 Plus, 128GB, £799 (RRP was £899, now £799)
Amazon, iPhone 15 Pro, 128GB, £899 (RRP was £999, now £899)
AO, iPhone 15 Pro, 512GB, £1,199 (RRP was £1,299, now £1,199)
Amazon, iPhone 15 Pro Max, 256GB, £1,099 (RRP was £1,199 now £1,099)
Amazon, iPhone 14 Plus: £599 (RRP was £699, now £599)
Amazon, iPhone 14 Pro (256GB): £999 (£210 off 2022’s price of £1,209, Apple discontinued this phone in September 2023)
Amazon, iPhone SE (64GB): £379 (£50 off, RRP £429)
Amazon, iPhone SE (128GB): £429 (£50 off, RRP £429)

Also see our dedicated round-up of the best iPhone deals and:

U.K. readers can browse contract deals using the tool embedded below. Click ‘Choose Smartphone’ to register which model you’re interested in.

Best iPad deals

Dominik Tomaszewski/IDG

You can save a decent amount on most iPads, from time to time we do see really good discounts, especially on the larger capacity models.

U.S.

Amazon, 10th-gen iPad (64 GB): $329 ($20 off, MSRP $349)
Amazon, iPad mini (64GB): $380 ($119 off, MSRP $499)
Amazon, 11-inch M2 iPad Air (128GB): $549 ($50 off, MSRP $599)
Amazon, 13-inch M2 iPad Air (128GB): $746 ($53 off, MSRP $799)
Amazon, 11-inch M4 iPad Pro (128GB): $949 ($50 off, MSRP $999)
Amazon, 11-inch M4 iPad Pro (512GB): $1,099 ($100 off, MSRP $1,199)
Amazon, 13-inch M4 iPad Pro (128GB): $1,198 ($101 off, MSRP $1,299)
Amazon, 13-inch M4 iPad Pro (512GB): $1,399 ($100 off, MSRP $1,499)

U.K.

Amazon, 10th-gen iPad (64GB): £319.99 (£29.01 off, RRP £349)
Amazon, 10th gen iPad (256GB): £459 (£40 off, RRP £499)
Amazon, 11-inch iPad Air (M2): £559.97 (£39.03 off, RRP £599)
Amazon, 13-inch iPad Air (M2): £749.97 (£49.03 off, RRP £799)
Amazon, 6th-gen iPad mini: £469.97 (£29.03 off, RRP £499)
KRCS, 11-inch M4 iPad Pro (256GB, Wi-Fi): £979.02 (£19.98 off, RRP £999)
KRCS: 13-inch M4 iPad Pro (256GB, Wi-Fi): £1,273.02 (£25.98 off, RRP £1,299)

See our dedicated round-ups of the best iPad deals below

Best Apple Watch deals

Jason Cross/IDG

The Apple Watch Series 10 arrived in September 2024. It’s going to be a while until we start to see discounts, but when we do you’ll find them here. The arrival of the Series 10 marks the end of the Apple Watch Series 9, which Apple discontinued. The Apple Watch SE and Apple Watch Ultra 2 haven’t been updated and remain on sale.

U.S.

Amazon, Apple Watch Series 10 (42mm): $386 ($13 off, MSRP $399)
Amazon, Apple Watch Series 10 (46mm): $417 ($12 off, MSRP $429)
Amazon, Apple Watch SE 2 (40mm): $189 ($60 off, MSRP $249)
Amazon, Apple Watch SE 2 (44mm): $229 ($50 off, MSRP $279)
Amazon, Apple Watch Ultra 2: $759 ($30 off, MSRP $799)
Amazon, Apple Watch Series 9 (41mm): $299 ($100 off, MSRP was $399 DISCONTINUED)
Amazon, Apple Watch Series 9 (45mm): $329 ($100 off, MSRP was $429 DISCONTINUED)

U.K.

See our dedicated round-up of the best Apple Watch deals

Best MacBook deals

U.S.

Walmart, 13-inch Macbook Air (M1, 256GB): $649 ($350 off, MSRP was $999)
Amazon, M2 13-inch MacBook Air, 256GB: $849 ($150 off, MSRP $999)
Amazon, M3 13-inch MacBook Air, 256GB: $999 ($100 off, MSRP $1,099)
Amazon, M3 13-inch MacBook Air, 512GB: $1,199 ($100 off with coupon, MSRP $1,299)
Amazon, M3 15-inch MacBook Air, 256GB: $1,149 ($150 off, MSRP $1,299)
Amazon, M3 15-inch MacBook Air, 512GB: $1,299 ($200 off, MSRP $1,499)
Amazon, M3 14-inch MacBook Pro, 512GB: $1,299 ($300 off, MSRP $1,599)
Amazon, M3 Max 14-inch MacBook Pro, 1TB: $2,899 ($300 off, MSRP $3,199)
Amazon, M3 Pro 16-inch MacBook Pro, 512GB: $2,324 ($175 off, MSRP $2,499)
Amazon, M3 Max 16-inch MacBook Pro, 48GB RAM, 1TB: $3,499 ($500 off, MSRP $3,999)

U.K.

Amazon, 13-inch MacBook Air, M3 (8-core GPU, 8GB RAM, 256GB) £947 (£152 off, RRP £1,099)
Argos, 13-inch MacBook Air, M3 (8-core GPU, 8GB RAM, 512GB) £1,129 (£170 off, RRP £1,299)
John Lewis, 15-inch MacBook Air, M3 (10-core GPU, 256GB) £1,099.97 (£199.03 off, RRP £1,299)
Currys, 15-inch MacBook Air, M3 (10-core GPU, 512GB) £1,129 (£370 off, RRP £1,499)
Amazon, 14-inch MacBook Pro with M3 (8-core CPU, 10-core GPU), 8GB RAM, 512GB SSD: £1,500 (£199 off, MSRP £1,699)
Amazon, 14-inch MacBook Pro with M3 (8-core CPU, 10-core GPU), 8GB RAM, 1TB SSD: £1,649.98 (£250 off, MSRP £1,899)
Amazon, 14-inch MacBook Pro with M3 Pro (11-core CPU, 14-core GPU), 18GB RAM, 512GB SSD: £1,899 (£200 off, MSRP £2,099)
Amazon, 14-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 18GB RAM, 1TB SSD: £2,230 (£269 off, MSRP £2,499)
Amazon, 16-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 18GB RAM, 512GB SSD: £2,339.97 (£259 off, MSRP £2,599)
Amazon, 16-inch MacBook Pro with M3 Pro (12-core CPU, 18-core GPU), 36GB RAM, 512GB SSD: £2,729 (£270 off, MSRP £2,999)

See our dedicated round-ups of the best MacBook Pro deals and the best MacBook Air deals.

Best Mac desktop deals

Apple doesn’t only make laptops, if it’s a desktop you are after take a look at these discounts for the iMac, Mac mini, and Mac Studio.

U.S.

Amazon, M2 Mac mini, 256GB: $499 ($100 off with coupon, MSRP $599)
Amazon, M2 Mac mini, 512GB: $690 ($109 off with coupon, MSRP $799)
Amazon, M2 Pro Mac mini, 512GB: $1,218 ($81 off, MSRP $1,299)
Amazon, Apple Studio Display, $1,349 ($250 off, MSRP $1,599)
Amazon, M3 iMac, 8-core GPU, 256GB: $1,228 ($71 off, MSRP $1,299)
Amazon, M3 iMac, 10-core GPU, 256GB: $1,299 ($200 off after coupon, MSRP $1,499)

U.K.

Amazon, 24-inch M3 iMac, 8-core GPU, 256GB: £1,259 (£140 off, RRP £1,399)
Amazon, 24-inch M3 iMac,10-core GPU, 512GB: £1,679 (£123 off, RRP £1,799)
Amazon: M2 Mac mini, 512GB: £774.99 (£74 off MRSP £849)
Amazon: M2 Pro Mac mini, 512GB: £1,254.97 (£144 off MRSP £1,399)
AO, Mac Studio M2 Max: £1,906 (£193 off, MSRP £2,099)
Currys, Apple Studio Display 27-inch 5K Standard Glass: £1,469 (£30 off)

For more Mac deals check out our round-up of the best Mac Studio deals and the best Mac mini deals, plus our dedicated round-up of the best iMac deals.