Apple Watch is a bargain this Black Friday 2024

The annual Black Friday sales event is a fantastic time to buy an Apple Watch, with big savings from a wide variety of retailers. Technically it lasts just four days, from Black Friday (November 29, 2024) to Cyber Monday (December 2, 2024), but prices tend to drop throughout November and the deals have started appearing already.

In this article we will share all the best Apple Watch deals in the run up to Black Friday 2024 and throughout the event. We also share our advice about how to get the best deal on an Apple Watch, what to look out for, and what to avoid.

Does Apple do Apple Watch deals on Black Friday?

Apple doesn’t do discounts, but it holds a shopping event over the Black Friday weekend. This typically consists of gift card offers rather than actual savings.

In 2023 you could get gift cards with qualifying purchases on Apple’s U.S. site or Apple’s U.K. site. We are still waiting for details of how much the gift cards will be worth this year, but last year you got a $50/£40 card when you bought the Apple Watch SE or Series 9. Read Apple’s Black Friday 2024 deal for the latest information.

While Apple doesn’t cut Apple Watch prices for Black Friday, plenty of other retailers do. We are sharing the best deals we have seen so far below.

Best Apple Watch deals for Black Friday 2024

U.S.

Amazon, Apple Watch Series 10 (42mm): $349 ($50 off with coupon, MSRP $399)
Amazon, Apple Watch Series 10 (46mm): $379 ($50 off, MSRP $429)
Amazon, Apple Watch SE 2 (40mm): $189 ($60 off, MSRP $249)
Amazon, Apple Watch SE 2 (44mm): $219 ($60 off, MSRP $279)
Amazon, Apple Watch Ultra 2: $700 ($99 off, MSRP $799)

U.K.

Amazon, Apple Watch Ultra 2 (49mm, GPS + Cellular): £769 (£30 off, RRP £799)
Amazon, Apple Watch Series 10 (46mm): £409 (£20 off, RRP £429)
Amazon, Apple Watch Series 10 (42mm): £379 (£20 off, RRP £399)
Argos, Apple Watch SE (40mm) (2022): £209 (£10 off, RRP £219)
Argos, Apple Watch Series 9 (45mm): £329 (RRP was £429 – Clearance)
Argos, Apple Watch Series 9 (41mm): £299 (RRP was £399 – Clearance)

Black Friday 2024: How to get the best deal on the right Apple Watch

Apple currently sells three Apple Watches: the standard Apple Watch Series 10 (starting at $399/£399), the cut-price Apple Watch SE (from $249/£219), and the premium Apple Watch Ultra 2 (from $799/£799). These are each available in a range of colors, materials, and sizes, which may affect the price.

For most customers the Apple Watch SE will be more than sufficient; however, the Series 10 offers a bigger screen (with always-on functionality) and better health sensors. The Ultra is only worth getting if you live a life of adventure and need a watch that can cope with the rough and tumble of long hikes, perilous climbs, and underwater dives. For detailed advice on selecting the best model for you, check out our Apple Watch buying guide. You can get a deal on an Apple Watch all year round in our round up of the Best Apple Watch deals.

You may also see deals on older models that Apple itself doesn’t sell any more. The Apple Watch Series 9 came out in fall 2023 and was only discontinued two months ago; that should still serve you perfectly well. For that matter, the Series 8 and 1st-gen Ultra launched in fall 2022, the same time as the current SE, so they ought to do fine too. But we’d probably steer clear of anything older than that.

It’s important to be aware that Black Friday will bring bad deals as well as good ones. Retailers don’t want to give you a great deal; they want you to buy their unwanted stock at a high price, and will use all sorts of tricks to persuade you to do so. Don’t let them get away with it.

Always check the current MSRP/RRP for the watch you’re planning to buy (we include these with all of our recommended deals). Apple tends to drop prices on older products on a yearly basis, but retailers may conveniently forget to mention this and quote the old price instead. That makes their discount look bigger and the deal more appealing. Some retailers also raise their own prices ahead of Black Friday, then drop them back down and claim a large saving. Price tracker sites like CamelCamelCamel can help you to work out if this has happened. We will also flag it if we see it.

It’s worth checking reviews and buying guides (such as ours, linked above) to assess the age and worth of the device. Make sure you’re not being fobbed off with antiquated stock. Also, watch out for deals on the cellular models; these can look like big savings, but in our experience there is little point in owning a cellular Apple Watch. You might as well pay less and get the standard model.

Finally, what actually constitutes a good deal? U.S. buyers should be looking at a benchmark of roughly $60 to $70 off the current models and $100 or more off discontinued ones, which is what we saw in 2023. But deals tend to be weaker in the U.K., where we struggled to find £30 off anything last year. We hope the retailers will do better this time around, but you may need to prepare yourself for disappointment.

Black Friday: Latest Apple Watch Series 10 deals

The Apple Watch Series 10 came out in September 2024. The 42mm model starts at $399/£399.

The 46mm version of the Apple Watch Series 10 starts at $429/£429.

$379

$429

Black Friday: Latest Apple Watch Ultra 2 deals

Apple Watch Ultra 2 came out in September 2023. It has an MSRP of $799/£799.

$799

Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Ocean band Blue

$556.28

Apple Watch Ultra 2 (2023) GPS + Cellular 49 mm – Titanium Natural Titanium – Alpine loop Blue

$605.12

Black Friday: Latest Apple Watch SE (2022) deals

Apple’s first budget SE smartwatch came out in 2020; this is the second-gen model, which launched in September 2022. Prices start at $249/£219 for the smaller version. (If you don’t see any deals below this paragraph, that means there’s no stock left in your region.)

$189

The larger 44mm version has an MSRP of $279/£249.

$279